Beverland, Michael <br/><br/>
Brand management: Co-creating meaningful Brands 
Michael Beverland; edited  by Matthew Walers 
 - Los- Angeles; New Delhi  Sage Pub.  2018 
 - XXVi, 400p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781473951383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / BEV P18