Elliot, Richard <br/><br/>
Strategic brand management 
Richard Elliott, Larry Percy 
 - Indian 
 - New Delhi  Oxford university Press  2012 
 - xiv, 265 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199260003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / ELL P12