Payne, Adrian <br/><br/>
Essence of services marketing 
Adrian Payne 
 - New Delhi  Prentice-Hall  1998 
 - vii,253 
 - (Prentice-Hall essence of management series) .
<br/><br/> Include bibliographical references and index 
<br/><br/><label>ISBN: </label>8120309146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries
<br/><br/><label>Dewey Class. No.: </label>338.45616588  / PAY N8