Lovelock, Christopher <br/><br/>
Services Marketing: people,technology,strategy 
Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee 
 - 6th 
 - Delhi  Pearson Prentice Hall; Dorling Kindersley (India)  2010 
 - xx, 637 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations-Marketing<br/>Service Industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / LOV P10