Gad, Thomas <br/><br/>
Customer experience branding: driving engagement through surprise and innovation 
Thomas Gad 
 - London  Kogan Page  2016 
 - xix, 168 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978 0 749477509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Choice<br/>Consumers`- preferences
<br/><br/><label>Dewey Class. No.: </label>658.827  / GAD P16