Keller, Kevin Lane <br/><br/>
Strategic brand management: building measuring, and managing brand equity 

 - 5th ed. 
 - Noida:  Pearson India Education Services,  2022. 
 - XXX, 642p. 
<br/><br/> Includes index 
<br/><br/>Strategic brand management 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label>--Product Management
<br/><br/><label>LC Class. No.: </label>658.827  / KEL P22 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL P22