Kotler, Philip  <br/><br/>
Marketing 4.0: moving from traditional to digital 

 - Hoboken,   New Jersey  John Wiley  2017 
 - xix, 184 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>978-1-119-34120-8 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing - Computer - assisted  instructions
<br/><br/><label>Dewey Class. No.: </label>658.800285  / KOT P17