Mathur, Vibha <br/><br/>
Brand management/  
Vibha Mathur 
 - Delhi:  PHI Learning,  2024. 
 - xiv, 213p. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>978-93-5443-912-4 
<br/><br/><label>Subjects--Topical Terms: </label>--Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 MAT P24