Rao, Purba Halady Business analytics - an application focus/ - Noida; PHI Learning, 2013. - xiv, 238p. Include Bibliography with Index ISBN: 978-81-203-4819-6 Subjects--Topical Terms: --Marketing Research LC Class. No.: 658.83 / RAO P25 Dewey Class. No.: 658.83 / RAO P25