Kitchen, Philip J. <br/><br/>
Integrated marketing communications: A global brand-driven approach/ 

 - 2nd ed. 
 - Switzerland;  Palgrave Macmillan,  2022. 
 - x,374p. 
<br/><br/> Include Index  
<br/><br/><label>ISBN: </label>978-3-030-76415-9 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing Communication
<br/><br/><label>LC Class. No.: </label>658.802  / KIT P21 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIT P21