Kleppner, Otto Kleppners advertising procedure Otto Kleppner; W. Ronald Lane, Karen Whitehill King, J. Thomas Russell - 16th - [S.l.]; Delhi Pearson Education; Dorling Kindersley (India) 2008 - 782 Includes ISBN: 9788131719558 Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / KLE P8