Belch, George E. <br/><br/>
Advertising and promotion: an integrated marketing communication perspective 
George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel 
 - Global 
 - New York  McGraw-Hill/ Irwin  2012 
 - xxxv, 769 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising-Marketing
<br/><br/><label>Dewey Class. No.: </label>659.113  / BEL P12