Murthy, S.N. <br/><br/>
Advertising: an IMC prespective 
S.N. Murthy, U. Bhojanna 
 - 2nd 
 - New Delhi  Excel Books  2010 
 - xiv, 458 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788174468352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.2  / MUR P10