Chunawalla, S.A. <br/><br/>
Foundations of advertising theory and practice 
S.A. Chunawalla, K.C. Sethia 
 - 6th rev. 
 - Mumbai  Himalaya Pub.  2011 
 - 744 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789350245996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU P11