Moriarty, Sandra <br/><br/>
Advertising & IMC: principles and practice 
Sandra Moriarty, Nancy Mitchell, William Wells 
 - 10th. 
 - [S I.]; Noida  Pearson Education; Pearson India Education  2016 
 - 669 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR P16