S Ramesh Kumar <br/><br/>
Advertising, Brands and Consumer Behaviour 
S Ramesh Kumar, Anup Krishnamurthy 
 - Los Angeles; New Delhi  Sage/Texts; Sage Pub.  2020 
 - xiv, 266+I7 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789353883928 (PB) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products<br/>Advertising - Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>659.104  / S  P20