Jethwaney, Jaishri Advertising management Jaishri Jethwaney, Shruti Jain - 2nd - New Delhi Oxford university Press 2013:2014 - xxi, 651+One CD-ROM Includes index ISBN: 0195678435 Subjects--Topical Terms: Advertising -Management Dewey Class. No.: 659.1068 / JET P13:P14