Batra, Rajeev <br/><br/>
Advertising: theory and practice 
Rajeev Batra, John G. Myers, David A. 
 - 5th 
 - New Delhi  Prentice-Hall  2002 
 - xiii,754 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Management
<br/><br/><label>Dewey Class. No.: </label>659.1068  / BAT P2