Jain, Varsha <br/><br/>
Consumer behavior: A digital native 
Varsha Jain, Jagdish Sheth, Don E. Schultz 
 - Noida  Pearson Education Services  2019 
 - xxi, 4456 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789353437695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / JAI P19