Consumer-driven demand and operations management models: a systematic study of information_Technology-Enabled Sales mechanisms 
edited by Serguei Netessine, Christopher S. Tang 
 - Dordrecht  SpringerSpringer  2009 
 - xxiv, 485 
 - International series in operations research and Management Science .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780387980188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers-Attitudes<br/>Consumption (Economics)-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.838406585  / NET P9