Srivastava, K.K. <br/><br/>
Consumer behaviour : in Indian Context 
K.K.Srivastava, Sujata Khandai 
 - New Delhi  Galgotia Pub.  2002:2011 
 - xvii,605 
<br/><br/> Include Brand Index and Subject Index 
<br/><br/><label>ISBN: </label>8185989834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SRI P2:P11