S. Ramesh Kumar <br/><br/>
Conceptual issues in Consumer behaviour:the Indian context 
S.Ramesh Kumar 
 - Delhi  Pearson Education(Singapore)  2003 
 - xviii,323p. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>812970014x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Customer relation,
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S P3