Jha, S.M. <br/><br/>
Services Marketing 
S.M. Jha 
 - 6th rev. 
 - Mumbai  Himalaya Pub.  2008 
 - 729 
<br/><br/> Includes bibliographical references and Index 
<br/><br/><label>ISBN: </label>8183188401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation<br/>Customer Service<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / JHA P8