Verma, Harsh V. <br/><br/>
Services marketing: text and cases 
Harsh V.Verma 
 - Delhi  Dorling Kindersley (India)  2008 
 - xiv, 470 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8177586734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relation<br/>Customer Service<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / VER P8