Hua, Hongbing <br/><br/>
Mobile marketing management : case studies from successful practices 
Hongbing Hua 
 - 1st 
 - New York  Routledge  2019 
 - xiii, 442 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780429030871 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing-Management<br/>Mobile commerce
<br/><br/><label>Dewey Class. No.: </label>658.8720723  / HUA P19