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41.
A framework for Marketing management Philip Kotler, Lane Kevin Keller by
Edition: 4th
Material type: Text Text
Language: English
Publication details: [S.l.];Noida Pearson Education; Dorling Kindersley (India) 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (6)Call number: 658.8 KOT P11, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.8 KOT P11. Not available: Deen Dayal Upadhyaya College Library: Checked out (1).

42.
Case studies in marketing management edited by S. Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: Delhi Pearson; Dorling Kindersley (India) 2012
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 658.800723 S P12, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.800723 S P12.

43.
Contemporary direct and interactive marketing Lisa D. Spiller, Martin Baier by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: Delhi Pearson; Dorling Kindersley (India) 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.84 SPI P11. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.84 SPI P11.

44.
Essentials of marketing management Geoff Lancaster and Lester Massingham by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: London Routledge 2018
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.8 LAN P18.

45.
Global marketing: contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli by
Edition: McGraw-Hill International
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill / Irwin 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.802 ALO P13.

46.
Green marketing: theory practice and strategies Robert Dahlstrom by
Edition: Indian
Material type: Text Text
Language: English
Publication details: Australia; Delhi Cengage Learning; Cengage Learning India 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.809 DAH P10, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.809 DAH P10.

47.
How to write a marketing Plan John Westwood by Series: Creating success
Edition: 3rd
Material type: Text Text
Language: English
Publication details: New Delhi Kogan Page India 2006
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.802 WES P6.

48.
International marketing management: an Indian perspective R.L. Varshey and B. Bhattacharya by
Material type: Text Text
Language: English
Publication details: New Delhi Sultan chand 1990
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 382.0688 VAR N0.

49.
International marketing management: an Indian perspective R.L. Varshey and B. Bhattacharyya by
Edition: 9th
Material type: Text Text
Language: English
Publication details: New Delhi Sultan chand 1996
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (3)Call number: 382.0688 VAR N6, ...

50.
International Retail marketing strategies Ram Kishan Y by
Material type: Text Text
Language: English
Publication details: New Delhi Jaico Pub. 2010
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 658.870722 RAM P10, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.870722 RAM P10.

51.
Marketing Management G.S. Monga and Shalini Anand by
Material type: Text Text
Language: English
Publication details: New Delhi Deep & Deep 2003
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.8 MON P3.

52.
Marketing management Michael R. Czinkota, Masaaki Kotabe by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: Australia; Delhi Thomas South-Western; Baba Barkha [Printer and Binder] 2007
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.8 CZI P7, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.8 CZI P7.

53.
Marketing management Michael R. Czinkota, Masaaki Kotabe by
Edition: Indian
Material type: Text Text
Language: English
Publication details: Australia; New Delhi Cengage Learning; Cengage Learning India 2010
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.8 CZI P10, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.8 CZI P10.

54.
Marketing management Pankaj Madan, Amit Mittal, Hemraj Verma by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Global Academic Pub. 2015
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.8 MAD P15, ...

55.
Marketing management Rajan Saxena by
Edition: 5th
Material type: Text Text
Language: English
Publication details: New Delhi McGraw Hill Education (India) 2016
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 658.8 SAX P16, ...

56.
Marketing management: a strategic decision-making approach John W. Mullins, Orville C. Walker by
Edition: 8th
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.802 MUL P13.

57.
Marketing Management: global perspective Indian Context V.S. Ramaswamy, S Namakumari by
Edition: 4th
Material type: Text Text
Language: English
Publication details: Delhi Macmillan Pub. 2009
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (5)Call number: 658.800954 RAM P9, ...

58.
Marketing Management: global perspective Indian Context V.S. Ramaswamy, S Namakumari by
Material type: Text Text
Language: English
Publication details: New Delhi McGraw Hill Education (India) 2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (3)Call number: 658.8 RAM P13, ...

59.
Marketing management: text and cases, an indian perspective Rajendra P. Maheshwari by
Material type: Text Text
Language: English
Publication details: New Delhi International Book 2012
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (5)Call number: 658.8 MAH P12, ...

60.
Marketing Management:: global perspectives Indian context V.S. Ramaswamy, S Namakumari by
Edition: 5th
Material type: Text Text
Language: English
Publication details: New Delhi McGraw Hill Education (India) 2014
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 658.8 RAM P14, ...

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