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1.
Advertising and promotion: an integrated marketing communication perspective George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel by
Edition: Global
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill/ Irwin 2012
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 BEL P12.

2.
Advertising and sales promotion: an Indian perspective V.S. Padmanabhan, H.S. Murthy by
Material type: Text Text
Language: English
Publication details: New Delhi Ane Books 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.113 V P11, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 V P11.

3.
Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald E. Baack by
Edition: 6th
Material type: Text Text
Language: English
Publication details: [S l.]; Noida Pearson Education; Pearson India Education 2015
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 659.113 CLO P15.

4.
Advertising and sales promotion S.H.H. Kazmi,Satish K. Batra by
Edition: 3rd
Material type: Text Text
Language: English
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.113 KAZ P13, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 KAZ P13.

5.
Advertising and personal selling Namita Rajput, Neeru Vashisth by
Material type: Text Text
Language: English
Publication details: Mumbai Himalya Pub. 2008
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 659.10688 RAJ P8. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.10688 RAJ P8.

6.
Search engine advertising: buying yor way to the top to increase Sales Kevin Lee, Catherine Seda by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: [S.I] [2008]
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1965882028546 LEE P?.

7.
Financial markets and Institutions Frederic S.Mishkin, Standley G. Eakins by
Edition: 5th
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley(India); Pearson Education 2007
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 332.1 MIS P7.

8.
Financial Markets, institution and services N.K. Gupta and Monika Chopra by
Material type: Text Text
Language: English
Publication details: New Delhi Ane Books 2006
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 332.1 GUP P6. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 332.1 GUP P6.

9.
Financial markets, institutions and financial Services Clifford Gomez by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall 2008
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 332.1 GOM P8, ...

10.
Banking marketing S.M.Jha. by
Edition: Millennium
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Pub. 2000
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 332.10688 JHA PO.

11.
Fixed income markets and their derivatives Suresh M. Sundaresan by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: Australia; New Delhi Thomson South-Western; Rahul Print [Printer and Binder] 2007
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 332.0414 SUN P7. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 332.0414 SUN P7.

12.
Indian Capital Market:an empirical study edited by Shirin Rathore,Muneesh Kumar,Amitabh Gupta by
Material type: Text Text
Language: English
Publication details: New Delhi AnmolPub., 2003
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 332.0410681 RAT P3.

13.
Consumer-driven demand and operations management models: a systematic study of information_Technology-Enabled Sales mechanisms edited by Serguei Netessine, Christopher S. Tang by Series: International series in operations research and Management Science
Material type: Text Text
Language: English
Publication details: Dordrecht SpringerSpringer 2009
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.838406585 NET P9.

14.
Relationship marketing Mark Godson by
Edition: South Asia
Material type: Text Text
Language: English
Publication details: Oxford Oxford university Press 2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.812 GOD P13, ...

15.
Services Marketing S.M. Jha by
Edition: 6th rev.
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Pub. 2008
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.812 JHA P8. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.812 JHA P8.

16.
Services Marketing: people,technology,strategy Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 5th
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley (India) 2007
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.812 LOV P7.

17.
Services marketing: text and cases Harsh V.Verma by
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley (India) 2008
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.812 VER P8, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (2)Call number: 658.812 VER P8, ...

18.
Services Marketing: textt and cases Rajendrs Nargundkar by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill Pub. 2007
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.812 NAR P7, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.812 NAR P7.

19.
Leading Digital Strategy: driving business ... e-Commerce Christopher Bones and James Hammersley by
Material type: Text Text
Language: English
Publication details: London Kogan Page 2015
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.872 BON P15.

20.
E-Marketing Rachna Jawa, Harish Kumar, Nikhini Athili by
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Delhi Singhal Pub. 2018
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 658.872 JAWP18, ...

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