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1.
Consumer behaviour : in Indian Context K.K.Srivastava, Sujata Khandai by
Material type: Text Text
Language: English
Publication details: New Delhi Galgotia Pub. 2002:2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 658.8342 SRI P2:P11, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.8342 SRI P2:P11.

2.
Conceptual issues in Consumer behaviour:the Indian context S.Ramesh Kumar by
Material type: Text Text
Language: English
Publication details: Delhi Pearson Education(Singapore) 2003
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.8342 S P3.

3.
Relationship marketing Mark Godson by
Edition: South Asia
Material type: Text Text
Language: English
Publication details: Oxford Oxford university Press 2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.812 GOD P13, ...

4.
Customer care excellence:how to create an effective customer focus Sara Cook by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Kogan Page India 2004
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.812 COO P4.

5.
Services Marketing S.M. Jha by
Edition: 6th rev.
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Pub. 2008
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.812 JHA P8. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.812 JHA P8.

6.
Services Marketing: people,technology,strategy Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 5th
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley (India) 2007
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.812 LOV P7.

7.
Services marketing: text and cases Harsh V.Verma by
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley (India) 2008
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.812 VER P8, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (2)Call number: 658.812 VER P8, ...

8.
Services Marketing: textt and cases Rajendrs Nargundkar by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill Pub. 2007
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 658.812 NAR P7, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.812 NAR P7.

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