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1.
Advertising and promotion: an integrated marketing communication perspective George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel by
Edition: Global
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill/ Irwin 2012
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 BEL P12.

2.
Business statistics: communicating with numbers Sanjiv Jaggia, Alison Kelly by
Material type: Text Text
Language: English
Publication details: New York McGraw-hill/ Irwin 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 650.015195 JAG P13.

3.
Basic statistics for business and Economics Douglas A. Lind, William G. Marchal, Samuel A. Wathen by
Edition: 8th
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill/ Irwin 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 519.502465 LIN P13.

4.
Management: Leading and collaborating in a Competitive World Thomas S. Bateman, Scott A. Snell by
Edition: 7th
Material type: Text Text
Language: English
Publication details: New Delhi McGraw-Hill Irwin 2007
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658 BAT P7.

5.
Management: Leading and collaborating in a Competitive World Thomas S. Bateman, Scott A. Snell by
Edition: 10th
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill /Irwin 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.001 BAT P13.

6.
Essentials of Marketing :a marketing strategy planning approach William D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy by
Edition: 11th
Material type: Text Text
Language: English
Publication details: Boston; New Delhi McGraw-Hill Irwin 2008
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.8 PER P8.

7.
Marketing Michael J. Etzel,Beuce J. Walker,William J. Stantin by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Boston; New Delhi Mcgraw-Hill/Irwin, 2001
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.8 ETZ P1.

8.
Global marketing: contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli by
Edition: McGraw-Hill International
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill / Irwin 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.802 ALO P13.

9.
Strategic management: concepts and cases Frank T. Rothaermel by
Edition: McGraw-Hill International
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill / Irwin 2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 658.4012 ROT P13. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.4012 ROT P13.

10.
Strategic management: planning for domestic and global competition John A. Pearce, Richard B. Robinson by
Edition: 13th
Material type: Text Text
Language: English
Publication details: New York McGraw Hill / Irwin 2013
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 658.4012 PEA P13.

11.
Microeconomics and Behavior/ Robert H. Frank by
Edition: 10th ed.
Mc Graw Hill 2014
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 338.5019 FRA P20.

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