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1.
Kleppners advertising procedure Otto Kleppner; W. Ronald Lane, Karen Whitehill King, J. Thomas Russell by
Edition: 16th
Material type: Text Text
Language: English
Publication details: [S.l.]; Delhi Pearson Education; Dorling Kindersley (India) 2008
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1 KLE P8.

2.
Advertising Frank Jefkins by
Edition: 4th revised ed. and edited by Daniel Yadin
Material type: Text Text
Language: English
Publication details: Delhi Pearson; Dorling Kindersley (India) 2006
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 659.1 JEF P6. Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1 JEF P6.

3.
Advertising and personal selling Neeru Kapoor by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Pinnacle 2012
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (5)Call number: 659.1068 KAP P12, ...

4.
Advertising and promotion: an integrated marketing communication perspective George E. Belch and Michael A. Belch; with Contribution by Jorg Dietzel by
Edition: Global
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill/ Irwin 2012
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 BEL P12.

5.
Advertising and sales promotion: an Indian perspective V.S. Padmanabhan, H.S. Murthy by
Material type: Text Text
Language: English
Publication details: New Delhi Ane Books 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.113 V P11, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 V P11.

6.
Advertising management B.S. Rathor by
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Pub 1997
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 659.1 RAT N7, ...

7.
Advertising: an IMC prespective S.N. Murthy, U. Bhojanna by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.2 MUR P10, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.2 MUR P10.

8.
Advertising: Principles and practice William Wells, Sandra Moriarty, John Burnett by
Edition: 7th
Material type: Text Text
Language: English
Publication details: Delhi Dorling Kindersley 2009:2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (6)Call number: 659.1 WEL P9:P13, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1 WEL P9:P13.

9.
Advertising: theory and practical S.A. Chunawalla...[et al.] by
Edition: 4th
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Pub. 1996
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.1 CHU N6, ...

10.
Advertisingg: theory and practice C.H. Sandage by
Edition: 11th
Material type: Text Text
Language: English
Publication details: Delhi A.I.T.B.S. Pub. 2002
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 659.1 SAN P2.

11.
Creative Advertising Bonnie L. Drewniany, A. Jerome Jewler by
Edition: Indian
Material type: Text Text
Language: English
Publication details: Australia; New Delhi Cengage Learning; Cengage Learning India 2009
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 659.11 DRE P9, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.11 DRE P9.

12.
Foundations of advertising theory and practice S.A. Chunawalla, K.C. Sethia by
Edition: 6th rev.
Material type: Text Text
Language: English
Publication details: Mumbai Himalaya Pub. 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.1 CHU P11, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1 CHU P11.

13.
Integrated advertising, promotion and marketing communications Kenneth E. Clow, Donald E. Baack by
Edition: 6th
Material type: Text Text
Language: English
Publication details: [S l.]; Noida Pearson Education; Pearson India Education 2015
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (1)Call number: 659.113 CLO P15.

14.
Ogilvy on Advertising David Ogilvy by
Edition: Vintage Books
Material type: Text Text
Language: English
Publication details: New York Vintage Books 1985
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1 OGI M3.

15.
Advertising & IMC: principles and practice Sandra Moriarty, Nancy Mitchell, William Wells by
Edition: 10th.
Material type: Text Text
Language: English
Publication details: [S I.]; Noida Pearson Education; Pearson India Education 2016
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (2)Call number: 659.1 MOR P16, ...

16.
Advertising and sales promotion S.H.H. Kazmi,Satish K. Batra by
Edition: 3rd
Material type: Text Text
Language: English
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.113 KAZ P13, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.113 KAZ P13.

17.
Advertising, Brands and Consumer Behaviour S Ramesh Kumar, Anup Krishnamurthy by
Material type: Text Text
Language: English
Publication details: Los Angeles; New Delhi Sage/Texts; Sage Pub. 2020
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.104 S P20, ...

18.
Advertising planning and decision making Kavita Sharma by
Material type: Text Text
Language: English
Publication details: New Delhi Taxmann Pub. 2011
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (5)Call number: 659.11 SHA P11, ...

19.
Language media and society: Essence of advertising Comunication Gajendre Singh Chauhan by
Material type: Text Text
Language: English
Publication details: Jaipur Rawat Pub. 2010
Availability: Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1042014 CHA P10.

20.
Advertising management Jaishri Jethwaney, Shruti Jain by
Material type: Text Text
Language: English
Publication details: New Delhi Oxford university 2009
Availability: Items available for loan: Deen Dayal Upadhyaya College Library (4)Call number: 659.1068 JET P9, ... Items available for reference: Deen Dayal Upadhyaya College Library: Not for loan (1)Call number: 659.1068 JET P9.

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