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040 _aMAIN
041 _aEnglish
082 _a658.8
_bPER P8
100 _aPerreault, William D.
245 0 _aEssentials of Marketing :a marketing strategy planning approach
_cWilliam D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy
250 _a11th
260 _aBoston; New Delhi
_bMcGraw-Hill Irwin
_c2008
300 _axxxiii, 659+G10+One CD-Rom
500 _aIncludes bibliographical references and Index
650 _aMarketing
650 _aSales Management
700 _aCannon, Joseph P.
942 _cBK
999 _c10557
_d10557