000			00695nam a2200229Ia 4500
008			230515s9999||||xx |||||||||||||| ||und||
020			_a9780070172463
040			_aMAIN
041			_aEnglish
082			_a658.8 _bPER P10
100			_aPerreault, William D.
245		0	_aEssentials of Marketing :a marketing strategy planning approach _cWilliam D. Parreault, Joseph P. Cannon, E. Jerone MaCarthy
250			_a12th
260			_aNew York _bMcGraw-Hill _c2010
300			_axxxix, 691
500			_aIncludes bibliographical references and index
650			_aMarketing
650			_aMarketing management
650			_aSales Management
700			_aCannon, Joseph P.
942			_cBK
999			_c10675 _d10675