000 | 00552nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 230515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a97820330591 | ||
040 | _aMAIN | ||
041 | _aEnglish | ||
082 |
_a658.8 _bGOV P12 |
||
100 | _aGovindarajan, M. | ||
245 | 0 |
_aMarketing management: concepts, cases, challenges and trends _cM. Govindarajan |
|
250 | _a2nd | ||
260 |
_aNew Delhi _bPHI Learning _c2013 |
||
300 | _axviii, 312 | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aMarketing -Management | ||
942 | _cBK | ||
999 |
_c10691 _d10691 |