000 00552nam a2200193Ia 4500
008 230515s9999||||xx |||||||||||||| ||und||
020 _a97820330591
040 _aMAIN
041 _aEnglish
082 _a658.8
_bGOV P12
100 _aGovindarajan, M.
245 0 _aMarketing management: concepts, cases, challenges and trends
_cM. Govindarajan
250 _a2nd
260 _aNew Delhi
_bPHI Learning
_c2013
300 _axviii, 312
500 _aIncludes bibliographical references and index
650 _aMarketing -Management
942 _cBK
999 _c10691
_d10691