| 000 | 00658nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 230515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071318204 | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a658.802 _bALO P13 |
||
| 100 | _aAlon, Ilan | ||
| 245 | 0 |
_aGlobal marketing: contemporary theory, practice, and cases _cIlan Alon, Eugene Jaffe, with Donata Vianelli |
|
| 250 | _aMcGraw-Hill International | ||
| 260 |
_aNew York _bMcGraw-Hill / Irwin _c2013 |
||
| 300 | _axxi, 602 | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing-Management | ||
| 700 | _aJaffe, Eugene | ||
| 942 | _cBK | ||
| 999 |
_c10742 _d10742 |
||