000 00594nam a2200193Ia 4500
008 230515s9999||||xx |||||||||||||| ||und||
020 _a9781473951383
040 _aMAIN
041 _aEnglish
082 _a658.827
_bBEV P18
100 _aBeverland, Michael
245 0 _aBrand management: Co-creating meaningful Brands
_cMichael Beverland; edited by Matthew Walers
260 _aLos- Angeles; New Delhi
_bSage Pub.
_c2018
300 _aXXVi, 400p.
500 _aIncludes bibliographical references and index
650 _aProduct management
700 _aWalers, Matthew
942 _cBK
999 _c13567
_d13567