000 | 00594nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 230515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781473951383 | ||
040 | _aMAIN | ||
041 | _aEnglish | ||
082 |
_a658.827 _bBEV P18 |
||
100 | _aBeverland, Michael | ||
245 | 0 |
_aBrand management: Co-creating meaningful Brands _cMichael Beverland; edited by Matthew Walers |
|
260 |
_aLos- Angeles; New Delhi _bSage Pub. _c2018 |
||
300 | _aXXVi, 400p. | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aProduct management | ||
700 | _aWalers, Matthew | ||
942 | _cBK | ||
999 |
_c13567 _d13567 |