000			00681 a2200241 4500
003			OSt
005			20250311115719.0
008			250311b |||||||| |||| 00| 0 eng d
020			_a978-3-030-76415-9
040			_aDDUCL _cDDUCL
050			_a658.802 _bKIT P21
082			_22nd _a658.802 _bKIT P21
100			_aKitchen, Philip J.
245			_aIntegrated marketing communications: A global brand-driven approach/
250			_a2nd ed.
260			_bPalgrave Macmillan, _c2022. _aSwitzerland;
264			_bPalgrave Macmillan _c2022
300			_ax,374p.
500			_aInclude Index
650			_xMarketing Communication
700			_aTourky, Marwa E.
942			_cBK _2ddc
999			_c21447 _d21447