000 00594nam a2200205Ia 4500
008 230515s9999||||xx |||||||||||||| ||und||
020 _a9780429030871
040 _aMAIN
041 _aEnglish
082 _a658.8720723
_bHUA P19
100 _aHua, Hongbing
245 0 _aMobile marketing management : case studies from successful practices
_cHongbing Hua
250 _a1st
260 _aNew York
_bRoutledge
_c2019
300 _axiii, 442
500 _aIncludes bibliographical references and index
650 _aInternet marketing-Management
650 _aMobile commerce
942 _cBK
999 _c9244
_d9244